US Carriers: Who is who in the cell phone market?
Thursday, January 11, 2007
In the war for supremacy in the cell phone market, US carriers have been fighting for years now trying to match offers between each other and surpass quality of services and leader smartphones brand to attract new customers and retains those who already have signed a contract.
This way the main contenders, Cingular (AT&T), Sprint, T-Mobile, and Verizon Wireless, are hearing the steps of Nextel, ALLTELL, and US Cellular, following them very close now. In addition, many other regional carriers are ready to take any challenge in the quest of getting a piece of the cake represented by the increasing number of subscribers.
In the United States, there were 34 million steady cell phone subscribers in 1995, number that reached about 159 million in 2003.
However 1/4 of this subscribers switched mobile carriers between 2004 and 2005. This trend is due to consumers that are more educated today and search for the best deals on the market.
Regional carriers such as Cricket, Metro PCS, and Midwest Wireless have increased their number of subscribers offering services that T-Mobile or Cingular cannot match.
This is especially true when it comes to consumers with low budgets to pay for all the technology miracles, but simply needing a convenient way to stay in touch or increase their productivity while being on the road.
New smartphones are coming up and the US carriers will keep trying to be assigned with the distribution of new models to ensure subscribers will not switch to another provider.